Osmo Nutrition, the maker of hydration products, hired Will Garratt as its chief executive officer. Garratt will lead all brand strategy, marketing and sales initiatives, and work closely with Founder Dr. Stacy Sims, to enhance and accelerate product development efforts towards moving the highly innovative brand into the daily lives of active and healthy adults and children.
Garratt permanently joins Osmo after six months of interim leadership. An industry insider with a strong track record for accelerating sales and brand relevance, Garratt has worked as an advisor and/or as part of senior management for leading brands in the sport, fitness, and nutrition markets including GU Energy, TriggerPoint Performance, Perfect Fitness, Nuun, Nike, and No Fear.
“I am honored to join such a dynamic and successful brand, and thrilled to work with Dr. Sims who is literally rewriting the sports nutrition playbook with her game changing research,” says Garratt.
Dr. Sims is equally excited about the working relationship with Garratt. She comments, “Will and I have known each for many years and we share the same fundamental philosophy for sports performance as well as scaling a start-up business. He brings incredible experience, and being a fellow multi-time Hawaii Ironman finisher, Will is a perfect complement to Osmo’s endurance sport-obsessed culture and team.”
Dr. Sims, who earned her PhD from Stanford University, is behind the emerging science that is driving new performance hydration trends, causing athletes and active individuals to rethink their sports nutrition strategies. As a result of her research which has led to the formulation of Osmo Nutrition products, the company is experiencing significant growth in retail across its product lines. Following the hugely successful launch of the first ever line of sports nutrition formulated specifically for Women, Osmo continued to innovate and please parents with the launch of Osmo for Kids, the first hydration drink formulated specifically for kids. This combination of new products, new science and strong leadership has resulted in an infusion of funding and growth in brand awareness and sales for Osmo.
