Rick Vosper started his new job as global marketing director at Cervélo Cycles this week. Vosper is relocating from Boulder, Colorado, to Toronto, where the bike brand is headquartered. Vosper's last day at SmartEtailing, where he was client services director, was Friday.
Cervélo also recently hired Heather Henderson as senior product manager. Henderson led women's product development for Trek Bicycle for many years.
"I was totally happy with SmartEtailing but this was an opportunity I couldn't pass up," Vosper said. Vosper joined SmartEtailing last October.
Vosper has a long history in the industry with marketing roles at Kestrel, Specialized and Veltec Sports, and is a contributing columnist.
Cervélo is owned by Pon Bicycle Group, a division of Pon Holdings, a Dutch trading company that also owns Derby Cycle, Germany's largest bike manufacturer, and Gazelle Bicycles.
