Australian supermarket chain Woolworths has announced that it is cutting the prices of various cuts of lamb by 20%to 30%.
The company is offering 30%off lamb chops,over 20%off lamb cutlets,and 20%off racks of lamb,lamb leg roasts and lamb mince.
Woolworths Fresh Food general manager Pat McEntee said that the consumption of lamb in Australia has plunged by 25%over the last decade due to a steep increase in prices and customer concerns about the rising cost of living.
"At Woolies,we want to get lamb back onto every Aussie dinner table so we're absorbing the total$13 million cost of this price cut over the next 12 months,"McEntee added.
Woolworths plans to launch a marketing campaign aimed at increasing demand for Australian lamb.The company's latest price reductions to cuts of lamb include lamb mid loin chops;lamb forequarter chops;lamb shoulder chops;lamb cutlets;lamb racks;lamb leg roast;and lamb mince.
