Swarovski teamed with fashion photographers Inez & Vinoodh for the next chapter of its ad campaign, which stars model Miranda Kerr and features a track by “Happy” singer-songwriter Pharrell Williams.
With imagery inspired by the “multifaceted lifestyle of modern women,” the new campaign for spring/summer 2015 includes eight visuals as well as a television spot backed by Williams’ track, which he wrote exclusively for Swarovski.
The commercial features Kerr in a series of vignettes of moments in the model’s everyday life, styled by makeup artist Aaron de May and hair stylist Garren.
The campaign will start running in the United States in March, highlighting the latest range of contemporary jewelry pieces and watches in its collection.
“Miranda Kerr is the perfect muse for this campaign. She exemplifies versatility, both in her way of life and in her style. A style icon, she always looks great, be it during casual and off-duty moments or on the catwalk,” said Swarovski Creative Director Nathalie Colin.
Kerr has been the face of the brand since the end of 2013. Swarovski collaborated with photographers Nick Knight and Steven Meisel for the campaign last year.
