If Companies Do Not Put to Industrial Design, Is Very Dangerous

If no less than the order of foreign clients, how to do your business? Transformation of Chinese enterprises in the context of talking about, let's look at a stainless steel tableware company in Guangdong practice. The company's products are exported previously, very good, but the financial crisis led to a significant reduction in their orders. Companies have to transition, change to do small household appliances, although still using the original production line, but carefully studied the habits of Europeans, and the importance of design, production of the "juice" so popular in Europe, business re-energized. This is the power of industrial design. Many enterprises are facing financial crisis pressure to survive, many entrepreneurs have recognized, from the OEM (original equipment manufacturers) to upgrade to ODM (original design manufacturer), and then to OBM (original brand manufacturer), is the development of Chinese manufacturing enterprises The only way. XD Yang, South China Industrial Design Institute, as saying: "If companies do not put to industrial design, is very dangerous. " However, many entrepreneurs are still confused, "I know the importance of industrial design, but what kind of product is the people really need it? " When interviewing a number of industry experts, entrepreneurs and businesses already do a good job in transition, we found that companies want to make a market-proven products, pre-depth user surveys should be, this is a difficult task, many You may even be time to keep up with consumers to experience the feelings of their products; the same time, the product must be capable of "human-computer interaction", people can be very "comfortable " to use, and meet the aesthetic needs of users; Finally, it is necessary in the long term, after the accumulation of industrial design, form their own unique brand, which has become the ultimate brand manufacturers, brand value is very great What kind of products are consumers need in the end? Ten years ago, the "dishwasher" is very popular in Europe and the United States, when the domestic appliance giant Macro, have also established a dishwasher factory, and want to dishwasher to the domestic market. However, the people of this "new stuff"is not cold. Because a wide variety of Chinese style tableware, and more oil, but they use a spray-type dishwashers, the water flow is not strong, not as good as hand clean. Coupled with high prices when the dishwasher, water, electricity and expensive, people prefer washing dishes by hand. At that time, a housewife in a TV interview said: "I go into the cooking pot how? " Guangzhou Academy of Fine Arts Dean Tong Huiming that Chinese enterprises to do the last product is "others, and thought about why ", product design should be "people-centered. " So, how do to "people-centered"mean? United States, "industrial design guru"IDEO's approach is very interesting. The company has won numerous design awards of American industry, to help Apple, Microsoft, Procter & Gamble and other companies have numerous outstanding product design. IDEO that consumers do not know what he wants, before the introduction of a design, IDEO often with clients, close observation of the consumer. Remember the words: "human-computer interaction" After understanding the needs of consumers, to ensure that products can make people very "comfortable"to use. At this point, many experts agree that "human-computer interaction" is essential. The so-called "human-computer interaction", South China Industrial Design Institute VARIABILITY explanation is that products on the one hand to meet the physical needs of people, keep up the physical structure of man is consistent, for example, pick up their phones homeopathy you will find the thumb Just to control the interface. On the other hand, the products must also meet the people's "aesthetic needs. " For example, Apple's iPhone, no key, how to view a photo? Apple's idea is this: When two fingers on the screen and gradually close, is to reduce photo, when the two fingers apart gradually, that is larger photo. This mode of operation and people's experience of fully agree that people will think of two fingers close to the position for the pinch, while the two fingers are stretched apart. Remove the signs, people recognize your product? Industrial design to a certain level, can form a strong brand image. If the BMW car standard aside, many people still able to form from the other aspects of the car recognize it. Tong Huiming that the production of many products in China, if the removed signs, who do not come out to see the product. A surprising example is the ubiquitous red and blue bags in China, a few dollars can buy one. LV launched in 2007, but the small version of "bags", the use of alternating red and white striped grid pattern, for better materials used, actually the "bag" all of a sudden become a luxury, worth exploded, showing Large value of its brand. In this regard, Tong Huiming that "any one brand, there are thousands of items, but they should have a common genes, so that others do not see the product's Logo, just look to know what shape Brand products. "" And with this point of view of China, you see Haier, Lenovo, beauty product exhibition center, if you take away the Logo, you can know who is this product? " Industrial design is not for profit sector. Now, many companies already have industrial design department, but this sector has played a really maximize the effect? A large domestic appliances business, is the first establishment of the Industrial design department of the enterprise. However, companies did not promote industrial design sector as the catalyst for enterprises to upgrade, but hope it will bring profits to enterprises. The business sector there is a strange design requirements, the design department can design products to other companies, but if the design of its own production of the product, we can not give the design of similar products of other companies. Dumbfounding is that when the other company should the company's design department to help design products (disinfecting cabinet), they require the design department can not give the design of similar products of other companies So, when this enterprise is to produce disinfection cabinet, does not get its own design department to design, but to an outside design firm, very embarrassed. Tong Huiming that if the industrial design department of the enterprise as a profit institutions, hope that it will receive the number of design fees, not to do business forever. "Evaluation of the value of the design department, we should use it to create the rest of the enterprise value to measure. " Source: veetsan.com