Danone has entered the UK breakfast category with a launch under its Activia yoghurt brand.
The Activia Breakfast Pots comprise a yoghurt with separate topper of granola clusters.The 160g pots are available in three variants:Vanilla,Peach and Hint of Honey.
Danone said it is hoping to increase the consumption of yoghurt as a breakfast option through the launch.
Source:
http://www.just-food.com/news/danone-launches-activia-breakfast-pots_id119802.aspx
