Trade Resources Industry Views Danone Has Entered The UK Breakfast Category with a Launch Under Its Activia Yoghurt Brand

Danone Has Entered The UK Breakfast Category with a Launch Under Its Activia Yoghurt Brand

Danone has entered the UK breakfast category with a launch under its Activia yoghurt brand.

The Activia Breakfast Pots comprise a yoghurt with separate topper of granola clusters.The 160g pots are available in three variants:Vanilla,Peach and Hint of Honey.

Danone said it is hoping to increase the consumption of yoghurt as a breakfast option through the launch.

Source: http://www.just-food.com/news/danone-launches-activia-breakfast-pots_id119802.aspx
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Danone Launches Activia Breakfast Pots