Consumers in the higher income groups formed over 50%of the Brazilian fish&seafood market,with the better off section holding 28%and the affluent 23%,finds a report by Canadean--Food.
According to the report,Consumer Trends in the Fish&Seafood Market in Brazil,2011,the hard pressed income group has contributed 21%to the market during the year.
Consumption of fish and seafood has been almost uniform across all the age groups with people aged above 55,and kids&babies holding 18%each.
Changing age structures was the most influencing trend for the consumption of food,at 45%,followed by individualism at 33%.
The market was almost completely concentrated in the urban areas with 98%.Females held a share of 51.4%.
Consumers educated up to the undergraduate level formed 29%of the market while those with pre-primary education held only 4%share.
People with more than seven hours of leisure time held 31%share while those with five to seven hours of time had only 4%.
Among the various categories in the market,Raw Packaged Fish&Seafood-processed pieces,and Fresh Fish&Seafood(counter)held a share of 25%each,Raw Packaged Fish&Seafood-whole cuts 23%,Frozen Fish&Seafood 13%,Ambient Fish&Seafood 12%and Dried Fish&Seafood 2%.
