Waterbrands, a consumer products company with a portfolio of outdoor and watersports companies, will acquire Carbonerro, a stand up paddleboard paddle manufacturer.
Carbonerro will become part of the Surfstow line-up of stand up paddleboard and kayak gear.
Established in 2009, Carbonerro has worked to create meaningful advancement in paddle design and production
“Carbonerro’s brand provides Surfstow with the extension we have been looking for in the paddle category”, said Surfstow President Chris deRecat. “Carbonerro gives us flexibility through the various range of price points and ultimately elevates our position in a competitive category”.
Furthermore, Chris Gutzeit, Carbonerro designer and marketing manager, will join the Surfstow team in a similar capacity.
“This will be a great fit for both sides to not only take Carbonerro paddles and technology to the next level but also grow our team of world class racers and ambassadors,” added Gutzeit.
Carbonerro officially becomes part of the Surfstow family on June 15.
