LEGO City teams up with Chat magazine for special competition.
LEGO City has partnered with women's magazine Chat offering readers the chance to nominate a 'real life hero' to be made into a life-size LEGO statue.
For example, the hero could be a child or someone in their local community who’s gone beyond the call of duty.
The personalised LEGO statue will be showcased at LEGOLAND for one month later in the year, and both the hero and their nominator will win a two-night stay at the LEGOLAND Windsor Resort Hotel.
The competition - which can be entered via www.chatmagazine.co.uk/LEGO - launched on May 23rd and closes on June 11th. It's open to mainland UK residents only.
The campaign in Chat magazine - IPC Media's best-selling weekly - will target mums about the benefits of the LEGO City toy brand. It celebrates the 2013 theme of ‘Heroes of LEGO City’ and coincides with the launch of the new LEGO City Starter Set.
Read the full story on Licensing.biz
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