PALO ALTO, CA (BRAIN) — Shimano is making available several new wheel display options for retailers, including one that the company calls a wheel "playground." The displays were designed by Palo Alto-based?Concept Designs.
The playground can mount to slat wall or be used on countertop. Separate modules on the display incorporate actual wheel sections and bullet-point graphics that explain the products. The modules are easily interchanged. The displays can accommodate three or four modules, depending on the retailer's inventory.
Other displays include wheel bracket, which?is a simple, powder-coated steel bracket that mounts to slat wall at an angle. The angled presentation allows multiple wheels to be repeated and overlapped on a retailer's slat wall to save space. Another new display is the floorstanding Tower.
