Hydrapak said it has doubled the size of its headquarters in Oakland, CA in anticipation a new deal with REI will boost demand for its SoftFlask, reservoir, and insulated bottle products.
The expansion comes on the heels of Hydrapak's new partnership with national retailer, R.E.I., which selected the company's award winning SoftFlasks to headline in its 'First to Market' program, selling exclusively at all 129 REI stores through May 2014.
The new 10,000-square-foot, eco-friendly facility features a new in-house photo studio, an expanded quality control testing lab, as well as storage space for increased product inventory. An additional 1,000 square feet of office space, two common areas and enlarged development quarters will more comfortably accommodate the 10-person staff and anticipated employee growth.
"Being a lifestyle company, we strive to create an environment that fuels creativity, active living and fun," said Hydrapak President Matt Lyon. "We wanted to stay true to the company's wellness-oriented culture, so the new sun-lit offices feature ergonomic stand-up desks and showers for employees who run or bike during the day."
