Shenzhen furniture trade association secretary-general HouKePeng: the past our money is how to make? Most of the people are in big stores it to make money. Today the situation is not good, resistance to rent, don't pay the rent, and this kind of behavior is not the basic business spirit. So we must thank large supermarkets, promote the furniture retail progress, and driven our furniture logistics industry development, and then we have the scale of today.
But now we dilemmas is derived from the supermarket single business model, we analyze the four layers relation--
The first layer relationship is the contradiction between the sales and distributors.
This is a pair of uncompromising contradictions. Why do you say that? As stores, I hope that the rent is increased year by year, the contract a year a sign; As more and more low rent dealers,dinning chairs had better not the payment.
The second is the relationship between the contradiction between the dealer and the factory.
I hope the factory factory set up shop the more the previous set up shop is very simple, to guangdong run several exhibition, take a few brands, selling goods will make money. Now this kind of thing is unlikely. But factory hope you store open, the more I funds backflow more quick. But if the dealer favorable words, this cycle is no way to continue.
The third relationship is the contradiction between the store and factory.
Originally stores and the factory has no direct contradiction, the rent is not the factory, but due to the expansion of the market sell highly result, must want to joint factory, can cause the dealer's open a shop with the speed of the supermarket outspread speed. The factory don't want to get involved, now also be ruthless wrapped in the....... You can't think and do? A second city you must with, not with broke.
The fourth floor relationship is the contradiction between the sell and consumers.
People really can buy cheap furniture, this also not likely. Whether you buy two thousand factory is sending one thousand, buy three thousand to two thousand, but to consumers directly impression is that it is a windfall of industry, especially the Da Vinci events come out later, was to give the consumer that impression.dinning chairs And all of our selling newspaper ads every day, it is in the interests of the sacrifice their premise meet the needs of the consumers. Do you think the consumer is a fool? They must know that you are in induced me, so in the long run, we in the minds of the consumers and no set up a good image.
Furniture retail opportunities: "this industry is worth what you to follow?"
HouKePeng: we're thinking, our industry, what is worth you to follow.
Through the survey and analysis of market of furniture, we found that the market potential-we are furniture industry directly consumers only three hundred and seventy million to three hundred and eighty million people. That is to say, from since the reform and opening, we work hard for 30 years, we really use furniture of the population it only accounts for a third of the population.
And in the past 30 years we furniture industry every year average growth of 22.2% each year, according to the growth rate, to 2015 our industry will reach two trillion four hundred billion output value. The car industry status only two trillion. That is, to 2015 years we will be more than the full value of the furniture industry now of the auto industry. Of course, the automobile industry will also increase.
Especially now of urbanization and new rural construction, more gave birth to our potential market opportunities. Policy said China urbanization will reach 49% future proportion in urban population of about six hundred million people. This is a good news, they will buy a house door, buy a house will want to buy furniture.
In short, in the twenty years, China furniture industry or a high-speed development of the industry, so we are full of confidence to furniture industry.
Furniture retail challenge: "we dealers still leave?
HouKePeng: at present the challenges facing the dealer lot, macro not talked, subjective.
The first challenge is the ability of our dealers.
Most of the ability to adapt to future dealers furniture industry. The quality of people and capabilities are not up, how can you hope that the industry is a fast development?
Now our dealers most is what form? Is basically two couples open a store, and there are few inter-district development dealer. You can not go to dozen others, who can guarantee that others not to beat you? So now we are distributor your ability has a problem. Dealers have to think of the factory value orientation in where?
The second challenge is to our business model challenge.
We are too onefold, 30 years of reform and opening up or supermarket this model,dinning chairs we in turn to see, we dealer what's left, most is left cash and goods, the brand is not you, the place is not you.
The two challenges if we don't solve, the industry to get the continuous growth is not possible.
Furniture retail development path reform: "work for money can't do brand"
HouKePeng: the first point to solve the problem of knowledge dealers.
The key lies in education, through the education ascension dealers of ideology. Most dealers still stays in the material realm, stay in material border is only dealers for money work, this is can't do of the brand. Only when you enter the spiritual realm, you just are willing to spend money on software, to be willing to part with or use drive person. So not through education and difficult to solve the problem.
We do all in some capital accumulation is the people, money must be some. You are not only for three meals a day, solve basic food and clothing problems of work, why we have so busy? If we still make money for making money, if we still this concept of words, we can't is universally the attention of the society. Make your own money with their own, no one will envy you. If the dealer own consciousness are not ascend, we how the industry development?
What kind of person to get the social respect? I think is khalid, create a kind of mode, and promote the industry to upgrade. No big business, which have large logistics? No large logistics, which have large manufacturing?
Education, is our future development path.
The second point to solve the problem of model.
Our current model needs to change, if so many years is not to change, supermarket also can continue to survive, explain industry no development.
At present the independent stores around the country is developing mode, including the Po's distributors pattern, is through the service mode to dealers and manufacturers united together. The next version, through the money to have the dealers and factory to unite. People, money together, the heart will be together. The current model with factory can solve a service problems, but can't give factory to solve a cash flow problem.
