Trade Resources Industry Views Aunt Bessie's Has Launched What It Claims Is The First Frozen Gravy Product in The UK

Aunt Bessie's Has Launched What It Claims Is The First Frozen Gravy Product in The UK

Aunt Bessie's has launched what it claims is the first frozen gravy product in the UK.

The food group has developed Aunt Bessie's Homestyle Gravy, cubes of "frozen fresh gravy" that can be microwaved in under two minutes or cooked on the hob in less than five.

The gravy, which has been frozen to "capture the fresh taste for longer", will go on sale next month in Classic and Perfect for Chicken variants at an RSP of GBP1.69 (US$2.68). Each pack contains six cubes, which the firm said is enough for 12 servings.

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The first of its kind, Aunt Bessie's has introduced an innovative way to add the important finishing touches to your favourite meals with its new Homestyle Gravy - handy cubes of frozen fresh gravy for added roastiness, in delicious Classic and Perfect for Chicken varieties.

When you're serving up a family meal, timing is key and making the gravy right at the last minute can be a real hassle. Aunt Bessie's new frozen Homestyle Gravy provides the perfect solution to ensure that you can get stuck into your favourite meals without any last minute fuss.

Frozen to capture the fresh taste for longer, Aunt Bessie's authentic home style recipe contains no artificial nasties and includes proper meat stock, tasty vegetables, onions, herbs and spices, with a touch of flour for thickness.

The rich flavour of the Classic gravy makes it the perfect accompaniment to red meat and sausage meals, whilst the Perfect for Chicken variety, with a subtle hint of thyme, has been developed especially to complement a range of chicken dishes. 

As everyone likes their gravy differently, simply add hot water to these handy cubes until yours is just the way you like it. Ready in the microwave in under two minutes or on the hob in five, with Aunt Bessie's new frozen homestyle gravy you can create perfect, proper gravy every time without any fuss.

On shelf from late September, each pack contains six 25g cubes, enough for 12 servings, in a clever ‘ice cube' style tray of individual snap-off pots.

Aunt Bessie's Classic and Perfect for Chicken Gravy will be available from all major retailers at MRRSP £1.69.

Source: http://www.just-food.com/news/aunt-bessies-launches-frozen-gravy-cubes_id120340.aspx
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Aunt Bessie's Launches Frozen Gravy Cubes