Xabi Alonso Signed for The Third Time for Becoming The Face of Emidio Tucci

Xabi Alonso, the famous Spanish footballer, has been signed on as the ambassador of Spain’s popular menswear brand Emidio Tucci for the third time in a row.

The Real Madrid midfielder has recently unveiled a new autumn-winter 2013-2014 collection of the Madrid-based label, owned by the famous department store group El Corte Inglés.

Titled as The Mountain, the just launched effortless and versatile range is inspired from the famous ski resort Cortina d’Ampezzo in northern Italy.

Replete with American-tweed and herringbone, the line, which includes pieces like classic suits, pants without pleats and swan-neck sweaters, is divided into two concepts—one casual and comfortable, and the other sophisticated.

Spread across Spain and Portugal, founded in 1940, the only remaining Spanish department store chain El Corte Inglés is considered to be the biggest department store group in entire Europe.

Other than Emidio Tucci, the group also operates a line of affordable menswear range titled Hominem, which is sold in some selected 25 locations of the firm.