Organizers of the Outdoor Retailer expo in Utah later this month announced Monday that it has moved its Open Air Demo to a new location because of low water levels at the Jordanelle Reservoir, the original planned location. Instead of Jordanelle, the demo will be held at the Pineview Reservoir near Ogden, on July 30. Low snow pack and runoff from the High Uintah Mountains has left the Jordanelle Reservoir operating at less than 70 percent capacity and dropping, making it an unsuitable venue for the demo event. "Outdoor Retailer demo attendees will benefit greatly from Pineview Reservoir, a higher-altitude lake being fed by the Wasatch Range snowpack," said Kenji Haroutunian, Emerald Expositions vice president and Outdoor Retailer show director. "While Pineview water levels are also lower than usual, conditions have revealed sandy beaches with very few rocky areas. In addition, the distance from Downtown Salt Lake is relatively the same. Our team is confident the location change will result in a superior demo experience for both our exhibiting brands and attendees."
Organizers expect about 140 brands to participate in the demo. The demo typically includes a few bike exhibitors, along with apparel, camping, fly fishing, GPS/geocaching, hiking, hydration, paddlesports, SUP, travel, and trail running equipment demonstrations.
