UBM's new launch will take place at the National Exhibition and Convention Center (NECC), Shanghai, China.
UBM will launch the inaugural Licensing Expo China in 2017.
Licensing Expo China will be open from July 18th to July 20th at the National Exhibition and Convention Center (NECC), Shanghai, China.
The show will feature over 100 brands and properties from China and overseas, connecting entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers from all product categories across Asia.
“China’s licensing industry is growing faster than all other territories in the world," said Jessica Blue, SVP of Licensing, UBM Americas.
"In a recent survey, China was identified by our customers as the number one market that they are looking to for growth. This launch underlines our strategy to provide products for our customers in the markets that they want to penetrate. We are excited to be working with our experienced trade show team in China to deliver this event for the licensing industry."
Licensing Expo China will also host series of lectures and workshops to address issues related licensing industry.