The London-based design agency has been working with batteries brand Energizer for nearly 14 years on brand identity and graphics.
Martin Burch, marketing director for Energizer Europe, said: “We know consumers trust Energizer batteries for their long-lasting qualities and our research also showed that another important benefit is the peace of mind they get when they know their battery power will stay sealed up for ten years.”
He added: “We continue to deliver products with performance and responsibility in mind, so PowerSeal and PowerBoost are welcome technologies to an already robust portfolio of batteries for just about every device out there.”
Tim Leahy, managing director of Leahy Brand Design, added: “Three and a half years ago we created a new brand identity for Energizer, the core visual component of which was the development of energy beams to support the different product categories.
“In communicating the innovation that PowerBoost and PowerSeal offers, we wanted to educate the consumer to the positive benefits of long-lasting technology in a clear and concise way, whilst staying true to the core brand.”
