Apple will require iOS 10 owners to opt in to the new AI technology designed to use advanced and discreet data collection techniques to improve contextual services like Siri.
A Recode report sheds a little light on a concept called differential privacy, which will collect the data, but obscure personal information.
Today’s report makes clear that iPhone and iPad users will require users to opt-in with consent to collect this data.
See also: Apple iOS 10: The best features
The update also clarifies that no such collection of data has not begun and will arrive alongside iOS 10 later this year.
Also, Apple is not taking data from photos stored in iCloud in order to power the facial recognition features in iOS 10’s Photos app.
The idea behind differential data is to make it possible for Siri and other apps to provide contextual, timely details to user's phones.
Apple’s pitch is to convince users that it’s still possible for them to keep their data private and anonymous while enjoying the added benefits of smarter services.