Knog is opening its second European office, this one in Germany and to be managed by David Burger. The Australian accessory brand opened its first European office last year, in France.
Burger will be based in Heidelberg and plans to strengthen relationships in Knog's distribution channel, in the cycling and outdoor industries, the company said. "A passionate cyclist, kayaker and photographer, David boasts a long history in the software and technology industries while being a Knog customer since the company was founded," a Knog release swaid.?
"Beyond David's primary job of intensifying our relationship with Knog partners, he will professionalise our global sales culture," said Knog CEO Hugo Davidson.
Since Eurobike, Knog has opened three new distributors, in the Philippines, France and New Zealand, expanding its distribution to 45 countries.
