Adidas by Stella McCartney launches its SS13 Collection under the bright Miami sun. Cool metallic’s and botanical prints are brought to life this summer to inspire fitness. adidas by Stella McCartney invites you to train outside and unite with the great outdoors through a day of celebration to preview the new collection.
The preview introduces playful silhouettes and modern proportions in looks that embrace the open air while staying focused on innovative performance. Neon tones and bold colour blocking take a swim in the cool waters, signature muted tones in yoga are perfectly set on the beach while pastel shades and Tropicana accents play in outdoor settings.
The presentation showcases each of the collection ranges in its own sports environment. Girls experience benefits of running and paddleboarding, playing volleyball and badminton, practising yoga; all in the freshness of the open air.
Highlights include the feminine sensuality of the Swim range with fierce leopard printed rashguard surf tops complimented by wetpants in contrasting coral and blue tones perfect for paddleboarding, effortless Run and Studio tights and tanks in sorbet shades detailed with quilted textures, and stand out aesthetics in Tennis sleek pastel separates.
Style options for Weekender activity include deconstructed layering paired with cool floral prints while the Travel Pack take it back to basics with comfortable seamless pieces. Techfit pieces benefit from CLIMALITE and CLIMACOOL technology to ensure a cool fit even in the heat of summer.
The Spring/Summer 2013 collection will be available from January 2013 at the adidas by Stella McCartney flagship store in London’s Brompton Cross as well as around 780 concession stores in high-end department stores such as Neiman Marcus, Isetan, Harrods and Nordstrom.
