Tiina Alahuhta-Kasko, Chief Marketing Officer of Marimekko, has been appointed as the company’s Chief Operating Officer (COO) as of 20 August 2014.
The position is new, and its objective is to tie the operations of the company together so that the products represent Marimekko's brand more strongly and are aligned with the company’s strategy all the way from the drawing board to the consumer.
The company also aims to make this process faster and more efficient. Tiina Alahuhta-Kasko will remain in charge of Marimekko’s marketing. She joined the company in 2005, and she has held the position of Chief Marketing Officer since 2011.
The responsibilities of the members of the Management Group will otherwise remain unchanged
Source:
http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=166897
