Naked Labs, a Silicon Valley fitness tech startup, will take a stab at the fitness tracking space in a way the industry has not yet seen.
Instead of going wearable, the company designed a full-length body scanning mirror, a scale that doubles as a turntable, and an accompanying app.
Through its research, Naked Labs learned that people who witnessed visible progress after beginning a fitness regimen were much more likely to stick to their routines. Naked Labs' then made it the company’s mission to motivate behavioral change by helping people visualize their progress much faster and more accurately than what can be seen on a traditional weight scale or in a mirror.
"We believe the only fitness metric worth tracking is progress. With the Naked 3D Fitness Tracker, people can immediately see how and where their bodies are changing," said Farhad Farahbakhshian, CEO and co-founder, Naked Labs. "The Naked 3D Fitness Tracker is transformative in its ability to motivate people to achieve their health and fitness goals through visualizations of their progress on their 3D body model."
The development of the 3D body scanner was made possible with key technology from Intel.
"One beta user wanted to increase muscle mass, while another was going through a period of extensive weight loss and trying to get healthy. We have even tracked pregnancies month by month with some of our beta users so that they could see how their pregnancy changed their bodies," added Farahbakhshian. "Our users have loved being able to see their bodies' physical changes."
An Understanding Your Body feature can extract measurements and read body fat percentage and weight, while another feature uses 3D heat maps to show changes in the body’s geometry over a period of time.
"We are excited to work with the Naked Labs team on their fitness body scanner for the home, utilizing our industry leading Intel processors and RealSense Technology. This product and application will offer greater insight and awareness to users, helping them check progress on a continuous basis as they work toward healthy body transformation," said Josh Walden, senior vice president and general manager, New Technology Group, Intel Corporation.
