Amcor and Selinko have launched new InTact capsule, developed to protect wines and spirits against counterfeiting.
InTact is a connected overcap that will protect wines and spirits against counterfeiting and fraudulent refilling.
Any industry player or consumer can verify the authenticity of their bottle by using near field communication (NFC) smartphone or device.
NFC smartphone allows users to authenticate the bottle, its status (opened/not opened yet) and get information about the product (vintage, production, history, serving tips, etc.)
The device will tap the chip embedded in the tag together with the Selinko mobile application platform.
Amcor Capsules has designed a specific overcap to directly embark the NFC tag. The qualitative decoration process and the discreet integration of the tag will enable brands to maintain a strong and premium image.
InTact is a ready-to-cap solution, which requires no change on the bottling line. Burgundy’ Domaine Rebourseau is the first winery that adopted InTact overcap.
InTact capsule will be showcased at the Vinitec event in Bordeaux, which will take place from 29 November to 1 December.
Amcor Capsules sales and marketing director Arturo Martorelli said: “Our priority was to facilitate the implementation of the capsule on our customers’ bottling lines.
“This led us to integrate the NFC tag directly in the overcap. Besides, the marketing managers appreciate the discretion of the solution that causes no disruption of the pack while maintaining a high brand image.”
Selinko CEO Patrick Eischen said: “A revolution is happening. Connected products and packaging are booming and no market will be spared. NFC technology will become inevitable in our day-to-day life.”
