Eloquii, an online plus size women’s apparel retailer said it has raised around $6 million in a Series A round of funding.
“With this new support, Eloquii will continue to deliver trend-right styles as well as expand their offerings and marketing,” a statement from the etailer said.
Greycroft Partners led the funding round and was joined by Daher Capital, Bassett Investment Group, Fabrice Grinda, Jose Marin, Western Technology Investment, Ben Sun, and Female Founders Fund.
Ellie Wheeler from Greycroft Partners and Anu Duggal from Female Founders Fund will join Eloquii’s current board of directors, which includes founder John Auerbach and CEO Mariah Chase.
Wheeler and Duggal are expected to play key roles in the evolution of Eloquii, bringing their digital expertise and excitement for Eloquii customers.
“Our goal is for Eloquii to be the leader in fashion, sizes 14-24,” Mariah Chase said.
“We listen to what customers think about the brand and take this knowledge to build an experience that delivers an on-trend experience for a consumer who has not had as many fashion options,” she added.
In its first journey under ‘The Limited’, Eloquii was launched in 2011 to become a successful plus-size fashion brand and retailer with a loyal and vocal consumer audience.
Despite early success and month over month growth, The Limited closed the division in early 2013, as a result of corporate restructuring.
The brand’s supporters, influential fashion bloggers and loyal customers, took to digital and social media to express their loss of a favorite fashion resource, demanding Eloquii’s return.
Encouraged by the loyalty of their consumer base, the original team connected with founding investor, John Auerbach to explain the vision of rebuilding Eloquii.
As a result, the new Eloquii successfully re-launched on February 20, 2014, answering the call of an underserved consumer market.
"Eloquii is uniquely positioned and timed to answer the increasing demand for fashion from this tremendous market segment," said Wheeler.
She added, "We believe the addressable market for plus size women’s clothing will continue to increase as more women recognize that fashion can and should exist for every size.” (AR)
