The packs, for the Comfort Pure and Persil Non-Bio Powder variants, feature gold foil decoration and writing, plus a ‘Limited Edition’ flash to provide optimum standout on-shelf.
The Comfort limited editions will also see the Comfort Pure baby wear a small gold crown, and come complete with a gold-effect bottle cap to create additional impact in store.
Fernanda Tubini-Roberts, Comfort marketing manager at Unilever UK, said: “As specialists in creating laundry products suitable for babies, both Comfort Pure and Persil Non-Bio Powder are perfectly positioned to spearhead the royal celebrations for the category.
“They are both iconic British brands with a loyal following, and we anticipate that the birth of the royal heir will encourage both existing and new shoppers to engage in the celebrations and purchase the keepsake packs, whilst also allowing retailers to capitalise on the additional sales our limited editions will bring to the laundry category.”
