Suppliers are being told to get their entries for this year's Rainbow Toy Awards in as early as they can, to take advantage of blogger reviews of their products.
Most Rainbow Toy Award testers are bloggers, who also sport the 2013 'Official Tester' badge. This then links back to the awards site, delivering an uncompromised review for entries to be judged.
The specially chosen testers are also encouraged to offer a free product review online for any products they test. This means companies can enjoy extra exposure during the first half of the year.
Winners will be revealed online on September 27th.
"We have more partner sites on board this year and the Awards will also be reported on by the Mums Survival Guide Magazine once again, with a double-page spread for all winners and 'highly commended' being mentioned in their Christmas issue," said awards organiser, Peter Dawson. "Each year, our aim is to build the amount of consumer coverage offered to each entrant as much as we can."
