Consumer magazine Cycling Utah is promoting this Saturday, Dec. 8, as the inaugural Bike Shop Saturday, conceived as a bicycle retail alternative to Black Friday and Cyber Monday.
Recognizing that local bike shops and bike-related businesses are the backbone of the cycling community, the event encourages cyclists to patronize those businesses during the holiday shopping season.
"The holiday shopping season is a great time to buy locally, and better yet, to support your local bike shop. Dollars spent at your local shop are used to sponsor bike events and bike clubs, hire employees, and bring more people in your community to the great sport and transportation mode of cycling," said Cycling Utah editor Dave Iltis.
Going forward, plans call for Bike Shop Saturday to be held on the second Saturday each December.
For more information, Cycling Utah has set up a Facebook page and has a stand-alone website under construction.
