Zivame.com, India’s premium online lingerie store is all set to launch a campaign in accordance to the upcoming International T-shirt day. Falling on June 21st, the International T-shirt Day dates back to 2008, and is aimed at celebrating the most universal fashion garment of the decade which also is a medium of self-expression.
Zivame strives to fulfill lingerie needs of every Indian woman and this campaign “Say Yes to Sexy and No to Lines” is aimed to do just that, to ensure women don’t wear the wrong bra under their T-shirts. The brand believes that no matter how great or sexy the T-shirt, if bra lines are seen the look just falls flat.
As a part of their International T-shirt Day campaign Zivame will have product recommendations on what innerwear would go with six different T-shirts, all of which differ in terms of pattern, texture and style. This endeavour looks to provide the right fit and fashion consultation.
The online brand gives its customers an opportunity to help underprivileged women by letting them donate their old usable T-Shirts. All you would have to do is place a request for old T-shirts to be collected from your home or workplace and Zivame will have the clothes picked up by their representatives for no cost.
About Zivame.Com
Zivame, India’s premier online lingerie store, features over 1000 lingerie styles to choose from: bridal lingerie, plus size lingerie, every day wear, shapewear, lounge wear, nightwear and swimwear for women. The collection is curated and hand-picked from the top national and international brands like Enamor, WonderBra, Triumph, Ultimo, Lovable, Plié, Jockey, Amanté, Bw!tch, Hollywood Fashion Secrets and many others.
