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Noribachi Announces Pricing Revisions for LED and Solar Lighting

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An industry leader in smart energy products, Noribachi announces pricing revisions for LED and solar lighting. The superiority of LED lighting is indisputable and its delayed mainstream adoption is the result of prohibitive up-front costs. In a goodwill action to advance LEDs as the lighting standard, Noribachi has streamlined its pricing, resulting in significant reductions of up to 31% across the product line. The new prices are expected to bolster both interest and investment in LED lighting. "Cost has everything to do with how quickly essential energy efficient technologies get adopted. So we decided to lower prices as much as we were able. Simple and obvious,” says Celestyna Brozek, VP of Marketing for Noribachi. Noribachi also implemented standardized solar pricing, making purchasing solar simple and straightforward. Noribachi hybrid (dual optioned for grid and off-grid power) luminaires now retail for $1,299 and all solar, off-the-grid luminaires retail for $2,299. "With the low-power usage of LED light, there is no reason that the tens of millions of light poles in our cities should not all be solar or at the least, solar-hybrid. For the first time in the industry Noribachi is offering an extremely simple purchase process for solar lighting,” says Farzad Dibachi, Noribachi’s CEO. Noribachi also announces LED Prix 2.0, a series of key product upgrades including new thermal optimization technology - connoted by the new black Common Lighting Unit (CLU) color, DLC certification for Noribachi’s retrofit bulbs, and a special reissue of the Norilight (formerly the Santa Fe). The Norilight is Noribachi’s artisan designed integrated solar-LED fixture. The reissue comes after a comprehensive design evaluation and highlights the new standardized solar pricing as well as two new size options. Noribachi’s success with its innovative solutions is reflected in its financial results for the fiscal year 2011 ending in December 2011. Noribachi is happy to announce a 277% increase in revenue year over year. As a young company of two years, Noribachi is even more pleased to announce its first operationally cash flow positive quarter in Q4 of 2011. Noribachi would like to thank its rapidly growing list of customers for their support and business. Noribachi has completed over one thousand installations in locations as diverse as Spain and Mexico and with a client roster including Disney, Lexus and Long Beach Airport. A recent partnership between Noribachi and Sennheiser resulted in a successful LED lighting upgrade to Sennheiser’s Albuquerque facility. "We are excited about creating a world-class manufacturing company here in the US. We recently opened a new manufacturing facility in SoCal and now have over one thousand customer installs. We couldn’t be in a stronger position moving into 2012,” says Luke Sutton, VP of Manufacturing for Noribachi. Source: finance.yahoo.com

Source: http://au.finance.yahoo.com/news/noribachi-announces-innovative-goodwill-pricing-110000534.html
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Noribachi Announces Innovative Goodwill Pricing and Robust Quarterly Results
Topics: Lighting