Campbell Soup has teamed up with publicly traded coffee brand Green Mountain Coffee Roasters (GMCR) to launch Campbell’s Fresh-Brewed Soup K-Cup packs.
Campbell's stated that the Fresh-Brewed Soup was designed to cater to the consumer demand for snacks that serve as mini-meals.
Combining the properties of a Keurig Brewed K-Cup pack and Campbell's savory recipes, Campbell's Fresh-Brewed Soup will offer hot broth through the Keurig brewing system.
The soup comprises a broth K-Cup pack and an included packet of dry pasta and vegetable blend garnish.
GMCR president and CEO Brian Kelley said: "The union of Campbell's great taste and the speed and convenience of Keurig invites new consumption occasions and positions both companies to better meet the growing snacking needs of consumers in the U.S."
The companies anticipate to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014.
Image: Campbell's Homestyle Chicken Broth & Noodle. Photo courtesy of Campbell Soup Company.
