The latest research by the Sleep Council has been featured across a raft of national consumer print and broadcast media.
The industry body is funded by the bed industry to raise the profile of sleep with the overarching aim of promoting bed sales.
It launched a PR campaign based around research into childrens' contemporary sleeping habits - comparing the Jubilee Generation with the Coronation Generation of 1952.
The story was picked up by a number of radio stations as well as national newspapers including the Telegraph and the Express.
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