Trade Resources Industry Views Sazerac Is Set to Expand Its Taaka Vodka Brand with The Introduction of Two New Flavors

Sazerac Is Set to Expand Its Taaka Vodka Brand with The Introduction of Two New Flavors

US-based wine company Sazerac is set to expand its Taaka vodka brand with the introduction of two new flavors.

The new Taaka Watermelon and Taaka Pineapple vodkas will be available across the country, beginning this spring, The Spirits Business reported.

Bottled at 30% ABV, Taaka's new flavors will be available in 750ml bottle at a RRP of $7.99.

Sazerac Taaka vodka marketing director Tracey Clapp said: "These two new flavours are fun, come with great fresh taste, and are familiar flavours."

The launch will follow a recent study that showed that imported flavored vodka market is witnessing decline in sales in the US owing to demand that is in rise for flavored whiskey as well as local brands.

Sazerac Company, doing business as John Handy Company, operates as a distillery and wine company.

It offers bourbons, shooters, cordials, liqueurs and specialties, blended whiskeys, rye whiskeys, wines, vodka, gin, tequila, rums, brandies and cognacs, scotches, Irish and welsh whiskies, and cocktails.

 

Source: http://www.drinks-business-review.com/news/sazerac-to-expand-taaka-vodka-brand-with-two-new-flavors-230215-4517668
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Sazerac to Expand Taaka Vodka Brand with Two New Flavors