Trade Resources Industry Views More Than One Million Homebrewers in The US Brew Two Million Barrels Annually

More Than One Million Homebrewers in The US Brew Two Million Barrels Annually

More than one million homebrewers in the US brew two million barrels annually, which represents a small but sizeable portion (1%) of total US production, according to a survey by The American Homebrewers Association (AHA).

US Homebrewers Brew Two Million Barrels Annually: AHA Survey

The not-for-profit trade association, serving as a resource and community for homebrewers, released results of a first-ever nationwide homebrewer survey, which was completed by more than 18,000 homebrewers via an online survey from 30 July to 3 September 2013.

Of the respondents, 65% were members of the AHA, and 35% were unaffiliated homebrewers.

Two-thirds of the estimated 1.2 million homebrewers in the US began brewing in 2005 or later, the survey found.

Almost 60% of homebrewers are falling between 30 and 49 years old. West with 31% homebrewers has emerged as top location, followed by the South (26%), Midwest (23%) and Northeast (17%).

In terms of brew production, around 60% of homebrewers primarily brew beer at home, compared to wine, mead or cider.

AHA members and people affiliated with the AHA on average brewed nearly 15% more batches and nearly 30% more volume than homebrewers who were not affiliated with the AHA.

The survey also found that almost 95% homebrewers shop in two local homebrew stores eight or nine times a year, while 80% also shop in three online stores five times a year.

On average, homebrewers spend about $460 on general supplies and ingredients, and $330 on major equipment.

AHA director Gary Glass said: "From the amount of money spent on supplies to the sheer number of homebrewers, it's clear this is a growing trend and people are incredibly interested in learning about and making their own brews at home."

Image: Around 60% of homebrewers primarily brew beer at home. Photo courtesy of American Homebrewers Association.

Source: http://www.drinks-business-review.com/news/us-homebrewers-brew-two-million-barrels-annually-aha-survey-131113
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US Homebrewers Brew Two Million Barrels Annually: AHA Survey