Chilli UK has designed new packaging for Deliciously Ella’s new granola and muesli products.
The new products in the breakfast range include ‘Original Granola’, ‘Nutty Granola’ and ‘Bircher Muesli’ are all gluten and dairy-free.
The products are expected to go on sale at Waitrose supermarkets.
As per Chilli, the packaging and the design follow Deliciously Ella’s core values which are to use natural ingredients, to be simple and to be honest.
The packaging is claimed to make the products stand out in the shelf and communicate taste in a competitive consumer market.
Deliciously Ella managing director Dan Barrett said: “Granolas have been a firm favourite of Deliciously Ella followers for some time. We identified an opportunity to provide a product that was premium, healthy and ‘free from’ – and given CHILLI’s experience in branding for the food sector, we asked the team to help us bring the range to life. We really love the new packaging and we can’t wait for the products to go to market.”
Deliciously Ella founder Ella Mills said: “We’re so thrilled to be releasing our new breakfast range, we have really enjoyed working with Chilli on the packaging. I hope our customers love the products as much we do.”
Chilli managing director David Whittle said: “We were delighted when the team at Deliciously Ella approached us to help design the breakfast packaging. We opted for a bold colour palette, simple design and transparent window to show off the tasty product inside.”
Deliciously Ella was started by Ella Mills, a healthy food blogger, who in-turn wrote recipe books and released recipe apps for smartphones. Ella Mills claims that she started the company to popularize natural food, while at the same time being socially and environmentally responsible.
The company sells natural foods with varied recipes and offerings. Deliciously Ella’s natural food products are available across Waitrose, Starbucks, Ocado, Sainsburys, Holland and Barrett, WHSmiths, Whole Foods, Selfridges, Planet Organic and several independent stores.
