Hornby Hobbies' Corgi Toys brand has launched a 2,000-TVR TV sponsorship campaign on ITV1 and CITV.
Over 700 sponsorship credits will run throughout December and up to March 2013, promoting Corgi's new toy range.
Corgi productes toy vehicles for boys aged three to nine years old.
Corgi Toys' weekend sponsorship campaign will broadcast in the run up to Christmas, with a 10-second 'credit'.
These credits are wrapped around popular kids' TV programmes such as Canimals, The Avengers, Fleabag Monkeyface and more.
Weekday credits will run daily until March 2013 with a 10-second advert.
Marketing Manager Martyn Weaver said: "Corgi Toys has won respected awards from retail, trade and consumer panels.
"It is the perfect vehicle range for an everyday audience. We thank our retail partners for supporting us and this campaign will help us to drive Corgi Toys into the New Year.
"We are also very excited about showcasing our new Corgi Toys range at the London Toy Fair in 2013."
A TVR represents one per cent of a target audience, but can go over 100 if a viewer sees the ad more than once.
