At the North American International Auto Show in Detroit, Hyundai has introduced Santa Cruz Crossover Truck Concept which targets the new generation of buyers.
The utility vehicle is powered by 2.0-liter turbo diesel capable of producing 190 horsepower and 300 lb.-ft. of torque and it can achieve fuel economy in 30 mpg.
The front of the vehicle features an upright, hexagonal grille with cascading lines framing the sides, along with honeycombed headlamp projectors, and prominent LED fog lamps.
The car is equipped with oversized wheels with Michelin tires with a special tread design, center-locking hubs.
For the cargo Hyundai has created tailgate extension which will allow the drivers to extend the bed length, which can be similar to a mid-size pickup.
Hyundai Motor America director corporate planning Mark Dipko said: "The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call 'Urban Adventurers'."
"This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry's current product offerings."