Established in 2000 in Indonesia, Asmara has grown into a global product development and sourcing organization for large and mid-sized European and USA lifestyle brands & retailers such as Abercrombie & Fitch, Tom Tailor, etc.
Asmara will implement WFX across their offices in Indonesia, India, Bangladesh, Hong Kong, China, Vietnam, Turkey, Sri Lanka and Pakistan and is migrating from their in-house legacy system.
Asmara selected WFX to drive a centralized approach to Product Development & Supply Chain Management activities in 9 countries with more than 600 internal users and 150 vendors. For Asmara, a Cloud-based system was a must in order to successfully coordinate the complex business operations across regions.
"Our company has grown by leaps and bounds both in size and the services we provide. Our objective is to have a single version of the truth across our entire business and real information transparency.
"We went through a thorough evaluation of the best fit product for our business and WFX had both the right technology and out-of-box functionality that fits an apparel company. With WFX's experienced team in this business, we have found the right partner to enable our continued growth. We will roll-out WFX both internally and across our vendors so product information flows from design through until delivery" comments Venky Nagan, Group CEO, Asmara.
