American Swan, the online shopping site in India, has signed on Indian model and film actress Kriti Sanon as the face of its latest trend-led fast fashion range for the youth, As Original.
The 24-year-old will appear in both digital and television campaigns of the line which is exclusively designed to cater to the smart, style-conscious, urban teenage girls and young women.
While speaking on the new association, Anurag Rajpal, the director and CEO of American Swan Lifestyle Company, said, “We want to reach out to the fashion-forward youth and Kriti Sanon represents today’s young women who are well-groomed, trendy and have their own distinct dressing sense. Our clothes are about dressing smart and fashionably in casuals and KritiSanon is a perfect fit for our brand and the new collection.”
The actress also spoke about the collaboration in a statement, “My generation looks forward to new trends and fast-moving styles, and we want to see new merchandise almost every week. I am happy to be associated with a brand that is young, chic and voguish and its range and designs keep pace with my frequently changing style.”
Replete with premium quality and international designs at pocket friendly prices, the collection features a wide and diverse range of clothing such as graphic T-shirts, tops, polos, shirts, dresses, jumpsuits, denims, trousers and fashion accessories.
American Swan is a fashion and lifestyle brand that offers an invigorating and refreshing twist to the genre of preppy fashion. Infusing classic, iconic Americana styles with quintessential European fashion sensibilities, the brand specializes in both men’s and women’s apparels.
The label is owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion and apparel-led lifestyle company. TASLC is a part of TO THE NEW Ventures- a disruptive internet products firm creating and operating businesses targeted at social and mobile-first customers. (PB)
