The Good Toy Guide is celebrating its official launch at Toy Fair with the announcement of its new mascot: Popcorn the Bear.
The play advice site went live in September and recieved such a positive response that the team knew it needed to capitalise on the public's enthusiasm and increase awareness of the site with a mascot.
Since October the GTG held auditions for the role and before Christmas, Popcorn was awarded the position - but it's been a closely guarded secret until now.
Popcorn is a soft, brown, cuddly teddy bear around 12-inches tall. He's the main character in a range of animal characters, all named after food.
The Good Toy Guide's DR Amanda Gummer said: "We wanted to have a face to give the public something tangible to associate with the Good Toy Guide website and demonstrate that this is a play advice site explaining the benefits of all types of toys."
