View Premium Selection running from December 9 and 10, 2014 will open the new S/S16 fabrics and accessories season and will present a select portfolio of about 300 pre-collections.
View Premium has distributed the exhibition area in to various zones like View Fabrics, View Additional and View Denim & Sportswear.
This edition will also see the debut of a specially highlighted creative area for international design studios, buyers and designers from renowned brands.
According to the organisers, View arms the textile and fashion industry with key initial material trends and colour impulses they need to design their new collections.
View’s move to the MVG Museum in July 2014 has enabled the organisers to further expand and segment the portfolio in targeted ways.
“The emergence of View as the new season’s first trade fair event is very positive and shows clearly that the industry needs a platform for presenting early trends,” says Wolfgang Klinde from View Premium.
“Fortunately we were able to move at the right time to a suitable venue that can handle the growing demand and enable us to develop and expand View as a complementary trade fair to Munich Fabric Start,” he adds.
View has set aside a dedicated area to showcase innovations in prints and patterns, which will feature brands like, Lica Design, Design Union, The Collection and Whiston & Wright.
In addition to these premium suppliers, others like Manteco, Yünsa, Paolo Oliveira, Canepa, Mantero Seta, Brecotessile and Nilorn will also be seen alongside.
Organisers of View say the denim and sportswear segment has advanced strongly because of high demand.
“The first-time participation of several leading denim brands here confirms that the preview event is indeed utilised and necessary as a supplement to the Bluezone,” they inform.
Denim companies to exhibit in this zone include, Candiani SpA, Lanificio Europa SNC, Berto, Cappio, Tejidos Royo, Santanderina and Pordenone.
The View Trend Forum in the foyer of the MVG Museums will be like inspirational space, which bundles the essence of innovations and current developments and provide guidance for the new season. (AR)
