Skechers USA, Inc. will return to the Super Bowl with a commercial starring legendary baseball great Pete Rose featuring its Relaxed Fit line. The Relaxed Fit footwear spot again plays on whether the iconic star should enter “the hall.”
Visit the Skechers YouTube channel or watch for the ad during Sunday’s marquee matchup on NBC between Seattle and New England to find out.
“I am thrilled that people around the world will get to see me walk a hall even though it may not be THE Hall!” said Pete Rose. “I can’t say the Super Bowl was on my bucket list, but I’m certainly glad to be there.”
“Pete isn’t just a baseball legend, he’s an American icon and there’s no better place for an American icon than the Super Bowl,” added Michael Greenberg, president of Skechers. “Besides, what better place is there for Pete to state his case for the Hall? Maybe the hundred million plus people watching will turn the tide.”
This year’s campaign marks Skechers’ fifth appearance in the world’s biggest advertising platform, the Super Bowl. Starting in 2010, Skechers utilized the star power of Joe Montana, followed by basketball and business icon Mark Cuban and the adorable French Bulldog Mr. Quiggly, and most recently a man wearing Skechers GOrun 2 raced a cheetah.
Skechers has a long history working with icons. Additional advertising campaigns feature Meb Keflezighi, Joe Namath, Mariano Rivera, Wayne Gretzky, Karl Malone, Kareem Abdul-Jabbar, Rick Fox, Ronnie Lott, Tommy Lasorda, and most recently Ringo Starr.
Relaxed Fit from Skechers footwear offers fashionable appeal with a design that features a roomier fit and unique Skechers Memory Foam footbed for instant comfort. The men’s footwear line is available in Skechers retail stores as well as department and footwear stores around the globe.
