Nature Valley, the brand owned by US food company General Mills, has introduced a new snack cereal bar Nature Valley Sweet & Nutty in the UK.
The new snack, which features a blend of nuts and toasted oats, is available in two flavors - peanut and almond.
The launch of the new snack has been supported by a £3m investment, reported the Food & Drink Innovation Network. With the investment, the brand will organize a campaign which will feature TV advert, extensive sampling program, digital activity and couponing.
General Mills, headquartered in Minnesota, markets food products under brands such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, and Lucky Charms.
Source:
http://bakeryandcereals.food-business-review.com/news/nature-valley-introduces-snack-cereal-bar-in-uk-121112
