Dana and Eaton have said that the joint commercial vehicle marketing relationship between the two companies will end by the middle of 2012.
Over the next six months, both the companies will prepare to sell, market and service customers independently of each other.
Eaton said it will continue to provide field services and support for both the company's products under the Roadranger brand, while Dana will support its customers directly.
Dana president of on-highway driveline technologies business Mark Wallace said going to market independently will afford the company greater opportunity to communicate with customers directly and to better understand their needs.
"This closer, direct relationship with customers will, in turn, provide the foundation for innovation and technology in Dana's core axle, driveshaft, wheel end, and tire management systems," Wallace said.
Eaton president of truck operations in North America Tim Sinden said the company intends to continue operating the Roadranger marketing organization as it has in the past - focused exclusively on serving its customers.
"We will continue to collaborate with our OEM customers, Dana and other powertrain providers on virtually integrated powertrain systems for the North American commercial vehicle marketplace," Sinden said.
