HDX Hydration Mix has added Mike Telega to its sales force.
Telega started working for Oakley more than 10 years ago as a bike sales rep. At HDX he will service bike and performance sports accounts from Bakersfield to San Diego to Palm Springs.
"Mike's comprehensive background in the sports industry will play a key part in our on-going channel strategy to focus on performance sports retailers along with having involvement in our national marketing strategy for the overall bike and performance category," said Vipe Desai, founder and CEO of HDX Hydration Mix. "He's not only respected by his peers but also comes highly recommended by the retailers he works with."
Telega lives in Los Angeles with his wife and son and has spent the better part of the last decade racing as a USA Cycling Category 1 for various local and regional cycling teams.
