Italian toy distributor Giochi Preziosi Group has announced its new type of digital and interactive trading card that uses Touchcode technology.
Partnering with Printechnologics, the company will create an application for one of its most popular toy properties, Gormiti.
Using the award winning Touchcode technology, when a card is placed on a smartphone or a tablet, an invisible data code will allow gamers to bring characters to life and access specially created content.
Dario Berté, CEO of Giochi Preziosi Group, said: "We chose Touchcode because we are impressed with the seamless connection Touchcode makes between paper and digital content.
"We are now able to enhance traditional games by adding digital features, pushing our products to the next level."
