South Asia’s premium lingerie brand amanté has been finally launched in its homeland Sri Lanka, after a successful stint in India since its groundbreaking launch in the country in 2007.
The Sri Lankan intimate apparel maker, known for providing fashionable and innovative ensembles, is targeting women between the ages of 21 and 45 as its main consumers in its native land.
The intimate wear brand from MAS Holdings offers a range of vintage-inspired, floral printed bare essentials in luxurious fabrics like satin and lace.
It also features a separate athletically comfy sportswear line in grey, classic black and pristine white shades.
Launched in 2007, amanté aims to offer global-standard innerwear, customized to fit the distinctive physical outlines and preferences of the South Asian women.
MAS Holdings specializes in a variety of intimate apparels, performance wear and swimwear. The company operates nearly 38 world-class apparel manufacturing facilities spread across ten countries.
Source:
http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=117379
