The launch at Anaheim, Calif.-based Brandsource's Las Vegas convention is aimed at helping members drive traffic into their stores on a year-round basis. BrandSource members attending the convention can view extensive product displays and meet with more than two dozen new suppliers representing categories such as lawn equipment, saunas, fire places, grilling products, patio furniture, heaters, power tools and more.
''Today's typical appliance, furniture or electronics stores offer limited selections and really need to begin offering seasonal incentives designed to drive traffic year-round,'' said Bob Lawrence, BrandSource CEO. ''If a customer purchases a refrigerator, it can be years before they return for another product. By offering an extensive outdoor selection, customers can return several times a year, and with every changing season, as they consider additional purchases for the home."
Lawrence added that diversifying and offering new product categories can help offset the occasional loss in margins that retailers often experience when they carry a limited number of traditional products.New suppliers include the following: B.E. Outdoor Living, EdenPURE, Fuego, Galaxy Outdoor, Husqvarna, Napoleon Gourmet Grills, Lynx, Pacific Living, Sunheat, Sunlighten and Twin-Star International.
