According to Voice of China “peak evening news” reported today, “the new EU Toy Safety Directive” into effect. The EU is the world’s second largest after the U.S. toy consumer market, while the EU market, more than 80% of toys imported from China. Forthcoming implementation of the new EU toy safety directive is considered in physics, chemistry, electronics, health, radiation, and many areas have made “the world’s most stringent regulations.”
European fine living is well known that the EU has the most stringent food safety regulations, and now the world is considered to be the “most stringent” of the Toy Safety Directive. In effect, this directive does not fall from the sky today, as early as two ago today, began to enforce the physical and mechanical parts which today began enforcing the chemical part of the requirements. European Commission Vice President Taya Ni had once for toy safety advocacy conference, holding one pair of shoes, said, “Now we have to pay special attention to the children, because they are also consumers, for example, look at these shoes, They chromium content up to 10 times more than the limit, more than 3 mg, this ingredient is a carcinogen. “
To illustrate the seriousness of the problem, the EU has spent € 70,000 produced promotional videos. Consumers also want to pay for this, because for the EU’s toy retailer, the more stringent requirements will also mean higher prices.
EU headquarters in Brussels, a toy shop owner Jimmy Melody – Grace: Like I said, this is good and a bad thing, this situation exists everywhere, but more importantly, have a good quality of your product Total cost a little more, and this is for sure.
“New EU toy safety directive” clause from the original 16 to 57, expressly prohibits limiting toxic and hazardous chemicals from eight kinds to 85 kinds, the first disabled about 300 species and carcinogenic nitrosamine compounds, resulting in mutations CMR substances affect fertility, migration limit from the previous element 8 elements increased to 19 kinds.
Health, increased for 36 children for textile toys can be cleaned requirements. These new requirements added for the EU market, a major supplier of toys – Chinese toy manufacturers what it means?
For Dongguan, Guangdong toy export enterprises “Ha generation” chairman Xiao Senlin, each more than a requirement, it means a little more cost.
Xiao Senlin: technical point of view there is no problem, was able to do it, the direct impact on exports is the cost increase. The end result is consumers pay, such as increased costs, the profit ratio of the same, ex-factory price is high, and to European importers prices are high, and sold on the market price also increased.
Contrast, Shantou toy manufacturer Wang Ruiliang no price increases courage, for his businesses, increased costs are deducted from the profits.
Wang Ruiliang: a price increase of raw materials, labor a rise, it will greatly reduce your profit point. He was so strict quality requirements, you put the cost will be greater.
According to the Shenzhen company called “Kinley” person in charge of a toy factory Mr. Tang is estimated that the new regulations the rise in cost can reach two percent.
Tang: we’ve now changed the materials used in the production of the new requirements, to reduce the heavy metal content, there are other aspects. Rising costs at least 20%.
Two ago began to enforce the physical and mechanical regulations, only to domestic exports to the EU toy products reported 314 cases of irregularities, an increase of more than 10%, manufacturers detect and rising raw material costs become a reality.
Chinese Ministry of Commerce spokesman Yao Jian suggested toy manufacturers in addition to actively respond to changes in standards, but should improve the overall competitiveness.
Yao Jian: We still have a lot of positive business factors, proactive approach to enhance their competitiveness. For example, they actively develop new products, specialty products, cultivate their own brand products, innovative business models. With little academic term speaking, is an extension of the value chain, from the previous companies bear only the manufacturing sector, extending to the upper reaches of the product design, branding, supply of raw materials and downstream sales channels.
