House Wine is launching three wines in 375mL cans across the nation this week.
The new cans feature two of the brand's best-selling varietals – Original Red Blend and Chardonnay – and the third is a brand-new House Wine Rosé.
A true original, House Wine has consistently pushed the boundaries of consumer innovation. Launched in 2004 as one of Charles Smith's first commercial offerings,House Wine Original Red Blend was among the first red blends to target wine lovers with an approachable, iconic package and exceptional quality and value. In 2013, it was among the first to launch a three-liter box, meeting consumer demand and sourcing beyond borders to ensure House Wine's consistency each vintage. Today, cans are the latest effort to allow people to enjoy their favorite wine in a new way.
"House Wine is already known as a national favorite for quality and value. It's as universal as a stop sign," said Winemaker Hal Landvoigt. "I travel the world looking for great fruit to make an unpretentious style of wine that can be enjoyed anywhere, which is what I love about House Wine – it's a wine for anyone, anytime, and can be enjoyed any place."
Cans guarantee fresh wine and cater to the grab-and-go lifestyle of active wine consumers, making them perfect for beachside picnics, tailgates or venues where glass may not be desirable, like stadiums or pool-side. They also areaccessible, affordable and recyclable – helping to reduce waste.
One in five consumers have tried canned wine and sales have sharply increased from just under $2 million in 2012 to more than $26 million in 2016, according to Nielsen. (Nielsen Total U.S. All Outlets (xAOC + Liquor Plus + Conv + Military); 52w/e 12-31-2016).
Just like other House Wine varietals, the new House Wine Rosé will be available in the standard 750 mL bottles and in the three-liter box offering. Rosé is surging, experiencing 50 percent growth in the table wine category over the previous year, according to Nielsen data.
