Vivid's AniMagic has got off to a great start to 2013 - it's secured the number one spot within the Special Feature Plush category, with a 14.9 per cent share.
Following another strong growth year in 2012 with Newborns, Tessie Goes Trotting and Fluffy Goes Walkies, the AniMagic brand continues to go from strength to strength.
Vivid will be launching no less than three new TV advertised items this autumn; Night Night Puppy, Holly Goes Hopping and Bonny and Babies Go Walkies.
Kerry Paternoster, Senior Brand Manager at Vivid, said: "The AniMagic brand has been growing since 2007 and it's great to be back at number one.
"We have our strongest portfolio of products ever launching this year, with great innovation and at key price points that we are confident will drive further growth in this category."
